A refined, stimulating cooling effect. They say that opposites attract. pjur COOL plays with this contrast - combining the heat of passion with a refined, stimulating cooling effect. This water-based personal lubricant contains pjur's unique menthol, which releases a pleasant cooling effect shortly after it is applied. But it's not too cold. Just enough to leave your skin feeling gently stimulated and bring a unique touch to your love-making. Rediscover your senses with this exciting combination of warmth and coolness.